This page is meant for our independent retail, manufacturing and other complementary partners who all contribute to our core mission.
Our mission is to transform how the fire and fireplace industry markets itself, helping to inspire and develop the industry of tomorrow.
We work, and have worked in the industry for many years and recognise the deep frustrations and many opportunities that lie in operating an independent fireplace showroom. We know these showrooms add tremendous value to the consumer by offering bespoke fireplace design and manufacturing services through to the touch/feel of products, expert advice and personalised fitting services. We also know most consumers don’t think about these services or realise what fantastic new fires are now on the market.
We recognise how hard and frustrating it is as independents to reach these customers with your individual and localised marketing campaigns. Ultimately, due to financial constraints around the cost of advertising and hiring appropriate marketing people it’s very difficult for a local independent retailer to 1). Reach the right customers 2). Change the public perception of the industry and 3). To get more people thinking about buying a fireplace.
We founded wowfires.com to be the champion of the independent retailer and be your voice to the consumer. Giving these showrooms, for the first time, a national and collective platform that can be used to market the great products and services you offer to consumers.
We want to transform how the industry markets itself, helping to inspire and develop the fireplace industry of tomorrow.
If you want to join us on this journey then get in touch and together let’s see what we can do.
Chris and John.
A manufacturer’s core function is to produce, a retailer’s is to sell. Our job is to market. Our business is purpose built to be a marketing machine for the industry. Our skills and resources lie within marketing and technology meaning we can focus our activities in the areas that the industry lacks most.
Wowfires.com is at the core of this marketing activity. We showcase modern fireplace concepts to inspire a new generation of fireplace buyers. We invest in reviews of the freshest products so the consumer is always kept up to date. We give away free tools and in depth guides in order to educate the consumer on what is possible. We then show consumers where they can buy these valuable products and services by connecting them to you, our local retail partners.
There are many great reasons to become a partner with us today. Here are just a few:
We use our skills in technology, marketing and graphic design to push the boundaries of what has been achieved in our industry, creating remarkable content, tools and services that consumers want to talk about.
Our core skills in marketing and technology along with the joint power of all of our retail partners means we can become the No.1 online destination for a consumer to visit when looking to buy a fireplace. This means they come to us and then find you without only finding online retailers.
Your products won’t ever be discounted on our platform. We only give SRP prices of fires allowing you to always set your own price in store. Furthermore we let the consumer know the true value of buying from an independent retailer. Price is not the only buying criteria for the consumer. We promote the services of independents such as specialist advice, local knowledge, bespoke design services and the touch/feel of products because we feel our strongest weapon against the competition is promoting the value of these services. Against online retailers and retails chains we can’t be the cheapest but we can the generate the most value to the consumer.
Wowfires.com gives a collective voice to independent retailers. Our national presence means we can reach more people via the strongest channels to market such as TV and organic web traffic.
We are purpose built for marketing activities meaning our time, resources, skills and expertise are devoted to marketing the fire and fireplace industry like never before.
We market your products and services for you and only charge a small fee once a customer is interested in what you have to offer.
Not everyone will be able to join us on this journey. We only select partners in certain areas that meet the following criteria:
You share our ambition in modernising the way the industry markets itself and will help us to inspire and develop the industry of tomorrow.
We want to support bricks and mortar showrooms and the value they offer locally. If you sell online then we’re not the partner for you.
You own or manage a showroom where customers can visit and see ranges of modern electric fires as seen on wowfires.com
You offer customers a level of customer service that reflects well on both parties.
You must be happy for our ‘Trusted Partner’ logo to be displayed on your website and for the logo to link back to our site.
If you think you would like to join us on this exciting journey then contact us today.